Itp.net - A $30-trillion Internet sales black hole is being created because marketers are not localising their websites for different countries.
In the past two years the economic potential of making money online has grown from $36.5 to $44.6 trillion. However, just one third of that figure is available if websites are only available in English. And that figure is even less with websites solely in languages not as widely used as English - for example Portuguese, Russian or Japanese. This leaves $30 trillion in potential untapped sales.
Language is a key factor in online purchasing behaviour - however some businesses are missing out on potentially large sums of money by failing to adapt their sites for the global marketplace.
Just eleven languages gain access to 85% of the world's online wallet.
Research has shown that 85% of consumers are more inclined to buy a product when confronted with information in their own language, and 54% say this is more important than the actual price.
This tells us that comfort and confidence in reading a website that has been translated into your language is a huge factor in the purchasing decision, but many businesses are failing to do this, as they see website translation and localisation as a costly exercise involving big budgets and teams of people.